Most companies spend ten's of thousands of dollars exhibiting at trade shows to generate leads. When all leads are captures, companies seldom evaluate the true cost of each lead. Most companies follow up with leads which have immediate needs for their products and services and rest are discarded. Average tradeshow visitor loses track of visited booths, unless he / she explicitly records the information. Life span of tradeshow collateral is short and without proper follow up leads lose their value. In reality prospect will buy from company who maintain contact with them and build trust over the course of their buying cycle.
Plexora helps exhibitors create community of visitors visiting their booths. Put together system to be in touch with valuable prospects. Creates business process for lead qualification, lead follow up. We help improve your lead conversion.
Our systematic focused approach to trade show marketing with targeted customers and personalized follow up will yield consistent higher sales results. |